Bespoke Suits

Made to measure and bespoke tailoring are often confused, but they represent two very different approaches to creating a suit.

With made-to-measure, your measurements and figuration are taken by an experienced tailor and applied to an existing pattern. The garment is then produced to those specifications, offering a superior fit and a far greater choice of fabrics and styling options than off-the-peg clothing.

Bespoke tailoring is the pinnacle of the craft. With Souster & Hicks’ Bespoke Platinum Label, every garment begins with a unique paper pattern drafted entirely from scratch by Geoff or Wes Souster, created exclusively for your individual shape and posture. From there, the suit is hand-canvassed and hand-finished, with more than 50 hours of skilled craftsmanship invested in every garment.

The result is a suit with unrivalled fit, balance and longevity—one that is shaped around you rather than adapted to fit. Once your personal pattern has been established, it is retained for future commissions, allowing subsequent garments to be created with exceptional consistency and, in many cases, without the need for additional fittings.

Quite simply, made-to-measure refines an existing pattern; bespoke creates one that is uniquely yours.

The number of fittings depends on which label you choose, but typically you should expect between two and three visits across all three options at Souster & Hicks. For both the Black Label and Platinum by Scuderi, you'll generally come in two to three time, once for measuring and to discuss your fabric and styling preferences, again to try the suit as it takes shape and make any adjustments before collection. With the Bespoke Platinum Label, a minimum of three visits is required. The first appointment covers your measurements and all styling decisions. A second fitting allows Geoff or Wes to assess how the hand-cut pattern translates onto your body and make any refinements before the suit is completed. Further fittings can be arranged as needed. The process is thorough by design as this level of tailoring demands it, but once your master pattern is finalised, returning clients can often have subsequent garments made with no fittings, which saves time and money without any compromise.

Souster & Hicks offers an exceptional selection of cloths, sourced from both our own extensive collection and some of the world’s most prestigious mills. Depending on the label selected, clients can choose from renowned names including Holland & Sherry, Huddersfield Fine Worsteds, Dormeuil and Harrisons, through to luxury cloths from Zegna and Loro Piana. For those commissioning a Bespoke Platinum Label garment, more than 5,000 cloths are available from leading British and Italian merchants.

Selecting the right fabric is about more than colour or pattern, it’s about ensuring your suit performs beautifully for the way you live and wear it. Every recommendation begins with a conversation. When will you wear the suit? How often? Is it for business, travel, weddings or special occasions? Understanding these details allows Wes and Geoff to recommend the cloth, weight, texture and finish best suited to your needs.

Whether you’re looking for a versatile navy business suit, a refined wedding ensemble or a seasonal jacket with more character, their expertise ensures you choose a fabric that not only looks exceptional but wears impeccably for years to come.

Lead times vary depending on which label you opt for, The Black Label typically takes seven to eight weeks from order to completion, Platinum by Scuderi five to eight weeks, and the Bespoke Platinum Label eight to ten weeks, depending on current workload. Generally, booking at least ten to twelve weeks ahead of your event gives enough buffer for fittings, any adjustments and delivery without unnecessary pressure. For weddings in particular, Souster & Hicks ask that orders are placed a minimum of ten weeks before the date. If timings are tight, an express make is available on selected in-house fabrics for both the Black Label and Platinum by Scuderi, which can reduce the turnaround by up to two weeks. This option isn't available across all fabrics, so if speed is a priority, it's worth raising at your first appointment so the team can advise which cloths qualify. Appointments are available at both the Woburn and Savile Row locations, so getting booked in is straightforward regardless of where you're based.