Today, that legacy is in the hands of Wes Souster — a new generation tailor with over 25 years of experience, who has inherited the precision, artistry, and passion that define the brand. Trained under Geoff’s guidance and fully qualified to the highest standards of Savile Row bespoke tailoring, Wes brings a fresh perspective and innovation while honouring the integrity of the craft.
From bespoke suits, jackets, shirts, and jeans for men and women, Wes and Geoff continue to create garments that are as individual as the people who wear them, allowing each customer to express their unique style with confidence and authenticity.
Inspiring a new generation of tailors
Geoff Souster has a career spanning 60 years, hand cutting more than 40,000 bespoke suits. He was elected as the youngest ever National President of the Federation of Merchant Tailors in 1988, and also works as a consultant helping to set up and improve the patterns created for made to measure manufacturers, such as Wensum.
Laura Souster has also been working in the tailoring industry for 60+ years and is a highly skilled tailoress in her own right, successfully running her ever-growing ladies tailoring business.
Geoff and Laura’s passion for tailoring has inspired a new generation, with their son Wes. With a highly experienced team, we have developed a strong reputation in the art of bespoke cutting and tailoring. Together, Wes and Geoff will maintain the solidarity of the family and company name, making new waves in the world of tailoring to create you the perfect outfit to complement your personality.
Client Quotes
In the words of our clients
-
Best tailor in England.
Andrew Cohen
-
One of the essential ingredients for a performer of my type is to look good on stage. With Souster & Hicks as my tailor I can always be assured of that. I can safely say that I have never felt so good in a suit.
Russell Watson
International opera singer · Client since 2010
-
From the first fitting to the last appointment where I picked up my suit, it was a true pleasure. Geoff and Wes were hugely attentive, friendly, funny and skilled to the very highest standards…A true gem
Ross Billington
Wedding party of four
-
A really great experience from start to finish. My first made-to-measure suit and I am delighted with it… Highly recommended!
Barney Payne
First made-to-measure suit
-
Within about two minutes of arriving I knew I was in the right place… The suit came and fitted perfectly — would recommend these guys to anyone.
Rhys Merrifield
First tailored suit
-
A really top tailor. Had two made-to-measure suits, they are quality materials, a nice cut and a perfect fit.
Matt Mullen
Two made-to-measure suits
-
Such an amazing experience! Geoff and Laura are such lovely people and make you feel really special.
Samantha Page
Travelled from afar
-
It was no longer a transaction or just a fitting; it was an experience. The end result was amazing, genuinely really happy with our suits and the service we received.
Warren and Tom
Wedding suits
-
The cutting is Savile Row’s finest quality but you can get this service in Woburn! 14 suits, 3 jackets, 18 ties and 46 shirts later I think you could say I was a satisfied customer.
Guy Hale
Client since 2009
-
He kept my quirky cuffs and added his signature lapels to create a suit which draws compliments every time I wear it! What a memorable experience from start to finish.
Phil Melville
Client since 2010
-
Now I have a wardrobe full of bespoke tailored suits, jackets and shirts… his suits are far superior to any I see about London.
Julian Daniel
Client since 2000
-
Highly recommend going here. Excellent service, top quality tailoring, only wish I had time to use these guys more often… Great family-run business with a fascinating history of tailoring.
Ade Collins
Repeat client
-
You made the whole process comfortable… I have complete trust in your ability to make me feel great on my big day. So, you are not just making me a suit, you have helped me feel better about myself. Thank you!
Anna Selby
Bespoke wedding suit
-
I remember nearly every detail of the first time I walked into your shop, everything I learned from you and your warmth and charm — I didn’t realise how lucky I was to be served by you. I do now.
Philip McDuell
-
This email is an expression of heartfelt thanks to you and your team for producing a fabulous suit for me. I love it, colour, material and fit. My appreciation extends to your professional approach and high attention to detail shown by someone who remains passionate about his profession and workmanship. You know you can’t Google experience, expertise and customer care. You have all those in abundance. So thank you, Geoff. But it was more than that for me. It was about completing the circle, the journey. We first met 53 years ago in Luton, Lesley Andrews, when you made my wedding suit a pin stripe Oxford Bags Suit. I felt special then, and I feel special now. I will wear it with pride at my godson’s wedding in August. You are a special guy Geoff as is Laura but you know that.
Ged McClinton
Client since 1973
-
Wes and the team at Souster & Hicks were exceptional from start to finish… The finished suit exceeded all expectations. It fitted perfectly, looked fantastic, and received countless compliments on the day.
Taylor O’Flanagan
Bespoke wedding suit
-
The guys at S&H made me feel right at home with zero pressure… The whole experience was so easy, and Wes even tailored my shirt to fit under the suit they made for me. For the first time, I actually enjoyed wearing a suit.
Adam Wootton
Wedding suit and shirt
-
From the initial call with Geoff everything was perfect… nothing was too much trouble and he made me feel at ease. I can’t recommend Souster and Hicks enough — the whole team were excellent from beginning to end!
Ross Crawford
Three-piece wedding suit
-
Thank you so much for making it happen on time, for your kindness, your expert guidance and for giving me confidence on the big day.
Anna and Sara
-
I had a wonderful experience on Saturday, which was lovely to share with my Mum. I very much look forward to seeing the finished piece! Thanks again to all at Souster & Hicks, and particularly to you, Geoff and Laura.
Anonymous client
A shared experience
Household names and famous faces
Souster & Hicks was the first ever bespoke tailors to feature on the BBC’s “The Clothes Show” in 1988 when we were making suits for the world champion boxer, Barry McGuigan. Along with Barry, Souster & Hicks has been the tailor of choice for many well-known celebrities, past and present, including:
- Barry McGuigan
- Eamonn Holmes
- Bob Monkhouse
- Eric Morecambe
- Matthew Kelly
- Lenny Henry
- Russell Watson
- Michael Bublé
- James Milner
- Daniel Ricciardo
- Tony Hadley
During the late 80s Souster & Hicks also became one of the very first bespoke tailors to use a factory made to measure computer-cutting system. This allowed them to produce a very competitively priced suit as well as the renowned fully bespoke garments; however, we put meticulous craftsmanship, exceptional materials and unrivalled comfort at the heart of our processes.
Learn more about our service
From the rural countryside to London’s most famous suiting street
We’re based in Woburn, a picturesque Georgian coaching village, just an hour or so away from London. The majority of our consultations and fittings take place here, however, we also offer an appointment-only service in Savile Row, which is very much the home of the finest bespoke tailoring in the world.
For more information about our company, products or services – or to arrange an appointment - please call the shop on 01525 290862 and let us know what you require.