About us
At Souster & Hicks, tailoring is more than a tradition — it’s a legacy carried forward by the next generation. Founded in 1978 by master tailors Geoff and Laura Souster, our family business has always placed traditional craftsmanship, exceptional materials, and supreme comfort at everything we do. Geoff has shaped the industry for decades with his meticulous approach and dedication to bespoke excellence.
Today, that legacy is in the hands of Wes Souster — a new generation tailor who has inherited the precision, artistry, and passion that define our brand. Trained under Geoff’s guidance and fully qualified to the highest standards of Savile Row bespoke tailoring, Wes brings a fresh perspective and innovation while honouring the integrity of our craft.
From bespoke suits, jackets, shirts, and jeans for men and women, Geoff and Wes continue to create garments that are as individual as the people who wear them, allowing each customer to express their unique style with confidence and authenticity.
Household names and famous faces
Souster & Hicks was the first ever bespoke tailors to feature on the BBC's "The Clothes Show" in 1988 when we were making suits for the world champion boxer, Barry Mcguigan. Along with Barry, Souster & Hicks has been the tailor of choice for many well-known celebrities, past and present, including:
- Eammon Holmes
- Bob Monkhouse
- Eric Morecambe
- Matthew Kelly
- Lenny Henry
- Russell Watson
- Michael Bublé
- James Milner
- Daniel Ricciardo
During the late 80s Souster & Hicks also became one of the very first bespoke tailors to use a factory made to measure computer-cutting system. This allowed them to produce a very competitively priced suit as well as the renowned fully bespoke garments; however, we put meticulous craftsmanship, exceptional materials and unrivalled comfort at the heart of our processes.
From the rural countryside to London's most famous suiting street
We’re based in Woburn, a picturesque Georgian coaching village, just an hour or so away from London. The majority of our consultations and fittings take place here, however, we also offer an appointment-only service in Savile Row, which is very much the home of the finest bespoke tailoring in the world.
For more information about our company, products or services – or to arrange an appointment - please call the shop on 01525 290862 and let us know what you require.
Get in touchBook your appointment
Woburn
By Appointment Only
Monday to Saturday
by appointment only
Out of hours by special arrangements
Free car parking
Savile Row
By Appointment Only