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Demand for this style has grown considerably in recent years, with a shift towards clothing that looks as good in a meeting room as it does for an evening out or weekend dinner.

At Souster & Hicks, we approach smart casual through the lens of bespoke tailoring. Rather than reaching for heavily structured garments, our dress down jacket is deliberately unconstructed with softer lines, minimal shoulder padding and lighter linings, making them a comfier version of traditional clothing options.

Getting the balance right is harder than it looks. Too relaxed and the look loses its edge, too structured and you arrive back at business formal. You find the middle in the small details such as fabric weight, cut and fit, creating a well thought out, relaxed look that lasts.

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Smart casual jackets in the Souster & Hicks shop window

Here at Souster & Hicks, we’ve worked with many customers and rather than incorporating a structured look, our ‘dress down’ unconstructed jackets feature softer lines with little to no shoulder pads, linings and internal canvases, paired with comfortable materials will help create a great look without the formal overtones.

Souster & Hicks work with many cloth merchants and mills from the UK and across the world to provide an enormous range of fabrics. Whether it’s pastel-coloured jackets or tailored chinos, through to denim jeans and knitwear, we’re your first and final stop for all your dress down tailoring needs. Every individual is of course unique, and we provide a completely personal service to ensure our clients leave us knowing their unique garments are of the highest quality, with styling and cloth choice tailored to their individual needs.

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Going On Holiday?

Souster & Hicks can also create a stunning collection of casual clothes for the holiday, including tailored shorts and lightweight floral shirts in soft cottons, linens and silks.

Souster & Hicks are now able to make clothes for the dress down look including:

  • Unconstructed jackets
  • Blousons
  • Shirts
  • Jeans
  • Chinos
  • Shorts
  • Knitwear
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Frequently Asked Questions

What is smart casual and how is it different from business formal?

Smart casual occupies the middle ground between the strictness of business formal and the freedom of everyday dress. Where business formal typically has a structured suit, tie and polished shoes, smart casual allows for more flexibility such as an unconstructed jacket worn with tailored chinos, or a knit paired with well-fitted trousers. The distinction is in the construction and fabric of the garments. Business formal relies on heavily canvassed, structured pieces that project authority. Smart casual on the other hand, favours softer lines, lighter linings and minimal shoulder padding, creating an outfit that looks considered and put-together without the rigidity. It works just as well in a relaxed office environment as it does at a social dinner or weekend event. Getting the balance right does take thought, if you go too far to either end of the scale, you can end up underdressed or back with a business formal outfit. Fabric weight, cut and fit are where the real difference is made.

How do I avoid looking underdressed when dressing smart casual?

Fit is the single most reliable safeguard, clothes that are properly fitted read as intentional, regardless of how relaxed the garments themselves are, whereas ill-fitting pieces, however smart in theory, tend to look sloppy in practice. Beyond fit, fabric choice does a lot of the heavy lifting, a linen shirt in a clean-cut look thought through, the same shirt in a crumpled, oversized silhouette does not. Similarly, tailored chinos in a mid-weight cloth sit in a very different register to a pair of joggers, even if both are casual. Layering is another useful tool, an unconstructed jacket thrown over a simple shirt or knit immediately adds a layer of polish without introducing any formality. It signals that the outfit has been considered, which is what smart casual comes down to, not the specific items worn, but the impression that care has gone into putting an outfit together. Avoiding heavily distressed fabrics, loud logos and overly casual footwear will keep the look on the right side of the line.

Is bespoke tailoring worth it for smart casual clothing?

For a dress code where fit does most of the work, having garments made to your measurements removes a significant amount of guesswork. Ready-to-wear smart casual clothing is cut to averaged proportions, which means most people are wearing something that fits reasonably well in one area and less well in another. Bespoke also gives you genuine control over cloth and construction, you can specify a lighter lining for a jacket you plan to wear through warmer months, choose a fabric with the right drape for the silhouette you want, and select colours and patterns that suit you rather than whatever happens to be in stock. The other advantage is longevity, a well-made, properly fitted garment in a quality cloth will outlast several off-the-rack equivalents and hold its shape considerably better over time. For clothing worn regularly across a variety of settings, from office environments to social occasions, that durability makes a practical as well as aesthetic difference.

What fabrics work best for smart casual dressing?

The most versatile fabrics for smart casual tend to be those that drape well and breathe comfortably, qualities that make them adaptable across different settings and seasons. Mid-weight wools and wool blends are reliable all year-round choices for jackets and trousers, offering enough structure to look sharp while remaining comfortable through a full day. For shirts and lighter layers, fine cotton and linen are strong options. Linen in particular suits the relaxed end of smart casual well, provided the cut is clean, it is a fabric that rewards good tailoring. Knitwear in merino or a cashmere blend add warmth without bulk and pairs naturally with tailored separates. In warmer weather or holiday settings, softer cottons, linens and silks come into their own, keeping the look light and appropriate for the climate without sacrificing the overall impression. What to avoid is anything that creases heavily under wear or carries an overly sporty texture, these pull even an otherwise well-considered outfit towards the casual end faster than most people expect.

61% of people value material and durability

Research from Grand View Research’s UK Formal Wear Consumer Insights report, drawn from over 75,000 consumer interviews, found that 61% of people value material and durability, highlighting a shift from people buying for appearance alone. (1)

Mention of casual dress in UK job posts is more than 10 times the pre-pandemic level

Data from Indeed Hiring Lab found that the mention of casual dress in UK job posts peaked at 4.0% in 2023 and remained at 3.3% as of July 2025, this is more than 10 times the pre-pandemic level. This indicates the increasing requirement for professional, tailored clothing which can be used for a smart casual dress code from retailers such as Souster & Hicks. (2)

Smart casual has emerged as a preferred style for 25% of workers

A 2025 survery reported by Psychreg found that as UK office attendance increases (post pandemic work from home culture), smart casual has emerged as a preferred style for 25% of workers and a further 27% opting for smart, making these two the most dominant dress codes. Despite the shift towards formality, comfort remains the priority for (47%) rather than looking professional (37%). Signifying how well fitted, unconstructed clothing is outpacing traditional business formal clothing. (3)