A bespoke Woburn & Savile Row tailor
Bespoke tailor made suits, cut and fitted on the premises and tailored to the same high standards as the world renowned Savile Row tailors.
Established in 1978 by Geoff and Laura Souster, Souster & Hicks is a family run bespoke tailors located in the beautiful village of Woburn in Bedfordshire.
At Souster & Hicks there are three bespoke tailoring options:
Green label - Hand craft bespoke tailoring
With many years of experience, the Sousters (Geoff, Scott & Wes Souster) have personally hand drafted, cut and fitted over 30,000 bespoke suits between them. The handmade bespoke suit service is known to be on par with the best bespoke tailors in the world and is very competitively priced.
MORE ON GREEN LABEL SUITS >>
Made to Measure
Using state of the art tailoring methods you have two choices for a made to measure suit.
Platinum label
is a fully canvassed construction that’s made in Italy, ideal for the person that prefers and appreciates the lighter weight softer feel. These suits feature some hand tailoring and are impeccably made.
MORE ON PLATINUM LABEL SUITS >>
Black label
is a half canvassed construction. Should you not have had a suit tailored before this will give you a great insight into the bespoke tailoring world, and you’re able to create a made to measure suit that fits, feels and looks better than anything off the peg. These entry level made to measure suits start from £750.
MORE ON BLACK LABEL SUITS >>
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Browse through Our Suit Gallery
Wedding Suits
Whatever time of year and venue, Souster & Hicks can tailor your bespoke wedding suit to your exact needs. We have a vast collection of fabrics from the world’s leading cloth merchants that include lightweight merino wools, mohair’s and silks for the summer, through to a superb collection of tweeds for winter.
With all our years of experience and knowledge we can help you create a bespoke suit that can be designed in such a way that it can be worn for multiple occasions after your wedding day.
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Our Tailoring History
Over the years we have become one of the most well-known and respected bespoke tailors outside of London’s Savile Row. In 1988 we were the very first bespoke tailors to feature on the BBC programme “The Clothes Show”. In the same year Geoff was elected as the National President of the Federation of Merchant Tailors by his Savile Row peers, making him the youngest bespoke tailor ever to hold this prestigious office.
Following in the family name both of the Souster sons, Scott and Wes, work in the business, sewing, drafting, cutting and designing. They’re now able to continue the future of the Souster name within bespoke tailoring.
“Client Comments
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"I first discovered Geoff on the net four years ago, having never had a bespoke suit made before I was not sure what to expect. What I found was a fantastic family business run by a wonderfully skilled, funny and helpful crew. The cutting is Savile Rows finest quality but you can get this service in Woburn! 14 suits, 3 Jackets, 18 ties and 46 shirts later I think you could say I was a satisfied customer. If you have never ventured into the world of bespoke tailoring before this is the firm to do it with. If you ask nicely Geoff and the boys will even make you a cuppa. Laura Souster also does some fab ladies jackets and blouses of which my wife has 3. Thank god they don't do handbags!"
Guy Hale – First used in 2009
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"One of the essential ingredients for a performer of my type is to look good on stage. With Souster & Hicks as my tailor I can always be assured of that. I can safely say that I have never felt so good in a suit."
International opera singer Russell Watson – first used in 2010
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"I went to Geoff to see if I could recapture the pleasure of a handmade suit which was the norm when I was growing up in Liverpool in the 60's. Geoff was professional personified and helped me back into the 21st century with a truly superb lightweight wool suit. He kept my quirky cuffs and added his signature lapels to create a suit which draws compliments every time I wear it ! What a memorable experience from start to finish. From a very grateful Philip Melville !"
Phil Melville – First used in 2010
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"I always dreamed of having a made-to-measure suit. About 12 years ago, Geoff fulfilled that dream and I have been going to him ever since. Now I have a wardrobe full of bespoke tailored suits, jackets and shirts. When I am out in his clothes I always get favourable comments. About 8 years ago I mentioned I saw a suit in Milan with a fancy lining and Geoff took that idea and the rest, as they say, is history. He has so many tricks up his sleeve now in terms of making me look presentable but with a twist, his suits are far superior to any I see about London."
Julian Daniel – First used in 2000
Our Woburn Shop
Souster & Hicks is a family business established in 1978 by Geoff and Laura Souster and now situated in their own premises in the beautiful village of Woburn, Bedfordshire.
Browse through Our Suit Gallery
What is bespoke tailoring?
Bespoke tailoring is when a suit or other type of clothing is created for a person, based on their individual body measurements and preferences. These preferences can include materials, specific button hole colours, types of lapel and lining options. A true bespoke tailor makes a suit that is crafted and sculpted around a man or woman’s body shape, spending many, many hours created a stunning looking suit. A great bespoke suit should almost feel like it’s not there and will make the person wearing it feel a million dollars!
What’s behind the word ‘Bespoke’?
It comes the verb ‘bespeak’, i.e. speaking for something. Its use in fashion has been mainly linked to men’s suits, although recent years have seen the term applied to women’s clothing too. Bespoke suits, shirts and jeans contrast with factory produced, off the shelf clothing that is found across our high streets. Once you’ve worn a bespoke suit and seen the quality of both fit and fabrics, it’s very difficult to go back to a ready to wear suit.
VIEW OUR SUIT OPTIONS >>